Visual identity, packaging, web, print collateral, photography art direction, product naming, and messaging for the direct-to-consumer cookware brand.

Role: Associate Creative Director
Project Lead, Logo Design, Art Direction, Naming/Copy

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Agency: Pentagram
Creative Director: Emily Oberman
Design: Laura Berglund, Lorenzo Fanton
Illustration: Emma Dibben
Photography: Dan Kim (Lifestyle), Zach Vitale (Product)